20 November 2018Last updated


Beauty through the ages

There’s no denying that skincare needs and personal style change over time, but with a smart routine and some great make-up tricks, you can beat the clock…

Sonam Basantani
24 Apr 2016 | 04:26 pm
  • Source:Shutterstock

On trend in your 20s


At this age, your major concern is probably the occasional breakout. Keep an eye on your diet (limit junk food and eat lots of salmon, nuts and seeds), drink plenty of still water and be scrupulous about cleansing.

Never go to bed with make-up on – we’re big fans of the hot-cloth cleanse, which removes make-up thoroughly but gently. An acid tone is also a good idea; for overnight results, try using a silky hydrating sheet mask, which is popular among celebs such as Bella Hadid and Georgia May Jagger. If you’re constantly battling breakouts, use a charcoal clay mask once a week.

When it comes to a moisturiser, opt for a lightweight hydrating lotion with an SPF15 or higher to cope with the harsh UAE sun. If your skin is extremely oily, look for one that’s oil-free.

There isn’t a fail-safe solution that fits everyone when it come to skincare, and you know your skin best. The secret is to do your homework, says Sonya Dakar, skincare guru to the likes of Jennifer Lawrence, 25. “My clients have seven to eight products they have to use every single night – masks, flash facials, moisturises,” she says.


Your 20s are the time to experiment with the coolest trends and looks. There aren’t any rules, so if you want to try that electric blue eyeliner seen at Jonathan Saunders, or the gold lips worn at Prada on the S/S 2016 catwalks, go ahead!

The key is to make the trends work for you, not to slavishly follow fashion. If you want to try Kylie Jenner-inspired matte lips, for example, follow the advice of Joey Acosta, education executive for Kendo brands such as Kat Von D Beauty.

She says, “Going for deeper, darker matte shades can make your lips appear a bit smaller but they are great for someone younger who’s looking to try trends and isn’t worried about the size of the pout, but more about making a statement.” For more inspiration, seek out YouTube vloggers and Instagram accounts such as @hudabeauty, @carlibel and @nikkietutorials.

For your everyday look, make the most of your youthful skin and keep things simple. A slick of mascara, a touch of concealer, BB cream, bronzer and you’re good to go. If you opt for a foundation rather than a BB cream, try to enhance rather than cover up your skin by keeping it sheer – apply just a light layer to hide any imperfections.


The good news is that you don’t need expensive treatments to look your best, but consider investing in the future with these effective facials…

DDG Alpha Beta Peel Facial Dh270, The Nail Spa

This takes 30 minutes and can be done while you’re having your mani-pedi. It’s a gentle exfoliating treatment from celebrity dermatologist Dr Dennis Gross and promises to visibly reduce pore size, banish signs of breakouts and even out skin with a combination of alpha and beta hydroxyl acids.

Dermalogica Ultra Calming Treatment Dh550, Dermalogica on the Burj

This is perfect for anyone with sensitive skin suffering from inflammation and redness, but can be customised to suit your needs. It helps to clear up breakouts and calm skin, leaving it clearer and brighter.


Vichy Normaderm Deep Cleansing Purifying Gel Dh95, Bin Sina Pharmacy


Kiehl’s Ultra Facial Moisturiser SPF30 Dh130


Dr. Jart Dermask Micro Jet Clearing Solution Dh33


Sephora Glamglow Supermud Clearing Treatment Dh320, The Nail Spa


Kat Von D Everlasting Liquid Lipstick in Lolita 2 Dh100, Sephora


Going for a glow in your 30s


Moisturiser is always an essential, but its use demands more attention once you reach your 30s. Remember to apply it not just on your face, but on your neck and décolletage as well. A serum should become part of your daily skincare routine, too. Applied after cleansing and before moisturising, it can instantly smooth skin, lessen fine lines and visibly reduce the size of pores.

It’s time to address any fine lines that appear by using a product with retinoids, which help to stimulate collagen production and even treat adult acne. If you’re suffering from any puffiness under the eyes, try a cream that has a spike of caffeine, which is known to temporarily restrict blood vessels. Use one that has a ball applicator to massage the orbital area and help get the most out of the product.

Cleansing is as important as ever. An electric vibrating skin brush can do wonders to deep-cleanse daily, while a weekly exfoliation treatment can also help to brighten your complexion.

This is a time to invest in your skincare, so continue to do your research and buy the best products you can afford that suit your skin.


There It’s likely that in your 30s there will be greater demands on your time, as you juggle your career with family life. Leisurely sessions in front of the mirror can become a thing of the past, so you need a couple of go-to looks in your kit that will never let you down.

For day time, a sweep of neutral shadow over the eyelid followed by a winged eyeliner will look youthful and understated, especially when worn with a nude lip.

Kendo brands education executive Joey Acosta says, “If you’re looking for a long-wear neutral lip finish that’ll stay on all day, use a lip liner or matte lipstick as a stain and layer a creamy comfortable matte lipstick like Kat Von D’s Studded Kiss on top of that for extra staying power.”

For night time, you can afford to be a bit more daring so experiment with a darker lip colour – and of course a smoky eye will always add a touch of glamour. Just because you’re in your 30s, it doesn’t mean you can’t adapt the latest trends to suit your look, and evenings are a great time to try them out.

Another beauty boost for 30-something skin is a face mist. Beyoncé, 34, swears by them for a dewy glow; she applies it right after her make-up so it doesn’t look cakey.


Facials in your 30s should do a bit more than those you had in your 20s. There should be a focus on deep cleansing but also tackling the early signs of ageing.

Cryo Beauty Angel Facial Dh575, CRYO The Boulevard

This refreshes the skin and activates its natural production of hyaluronic acid and collagen, as it not only cleanses and nourishes but uses infrared technology to help reduce fine lines. It leaves your skin looking visibly smoother and plumper.

Oxygen Facial by Forlle’d Dh550, Heart and Soul Al Barari

This is ideal for healing and reviving the skin, boosting antioxidants and evening out skin tone. It can reduce the appearance of wrinkles and fine lines, helping uneven skin look brighter, and restores moisture balance by enhancing overall hydration. The key ingredient is hyaluronic acid.


Skinceuticals Retinol 0.3 Treatment Dh414,


Clinique Sun Broad Spectrum SPF50 Sunscreen Face Cream Dh177, Wojooh


Shiseido Ultimune Power Infusing Concentrate Dh595, Bloomingdale’s


Clarisonic Smart Profile Dh1,150, Sephora


Clarins Palette Yeux 5 Couleurs Dh320


Colorful Pearl 281 Satin Corset Dh69, Sephora


Simply fabulous in your 40s


When you hit your 40s it’s time to rethink your skincare routine, and especially how you moisturise. “A hydrating cream is a thinner, more emollient formula which won’t work for mature skin,” says Alice Han, regional manager at Dr Jart+. “It’s best to invest in a moisturising cream that is much thicker and will hydrate your skin for hours.”

In your 40s, your skin’s elasticity and collagen has depleted, causing visible lines and wrinkles. For day, invest in a quality sunscreen – with skin getting thinner as you age, it’s more prone to damage from UVA and UVB. Follow sunscreen with a moisturiser with anti-ageing properties that targets pigmentation too.

Review your choice of serum and make sure you buy one that targets issues such as dullness, pigmentation and wrinkles. Also, use an eye cream. If your budget is tight, you could follow Jennifer Aniston’s tip for wrinkle-free eyes. “Put Vaseline on your eyes at night – all over,” says Jen, 47. “It helps condition your lashes, my mum taught me that.”


A few make-up changes are key to maintain that youthful look. Switch your black liner for a more flattering brown, and stay clear of frosted shadows. “Make sure the eyeshadows you use are neutral and matte as they help to lift and correct your eyes,” says Kendo’s Joey Acosta.

For nights out, use a hydrating liquid foundation that gives you a dewy finish rather than a matte one, and during the day opt for a BB cream rather than foundation. It’s also a good idea to start using a primer, as Marc Jacobs’ Beauty Trainer Sarah LaFontaine explains: “Primers not only help make-up stay on longer but as our skin ages it loses hydration, so using a primer with a lighter texture will plump and rehydrate skin making it look smoother and younger.”


Facials become more intense in your 40s.

Sygmalift Dh15,000* at Rebecca Treston at Euromed

The combined ultrasound and fractional lasers stimulate bio-activities that break down fat and collagen production, which helps faster healing and drainage for more radiant skin. It also helps to tighten up any sagging. Book your treatment now and enjoy an exclusive discount for Aquarius readers down to Dh7,000!

Biotec Line Eraser Dh465 (30 mins), Senasia Spa

This is the ultimate wrinkle-smoothing facial to plump and refresh ageing skin. The micro-current technology infused with oxygen allows the dermis and wrinkles to fill up and look tighter.


Too Faced face primer Dh149 Sephora


Kiehl’s Creamy Eye Treatment with Avocado Dh130


Sephora Contour Eye Pencil 12HR in Make a Wish Dh52


Heaven by Deborah Mitchel Divine Cream Dh370 (50ml), The Nail Spa


Clarins Double Serum Dh410


Caudalie Resveratrol Lift Night Infusion Cream Dh250, Sephora


Elemis Cellular Recovery Skin Bliss Capsules Dh517,


So chic in your 50s


First the bad news – from your 50s onwards lines around the lips are more prominent and brown spots become more visible. Skin also starts to sag and become drier. But it’s not all doom and gloom as there are beauty saviours that can help to tighten up your skin and brighten your complexion.

Ever wonder how so many celebs who are over 50 don’t look a day over 30? “I moisturise, moisturise, moisturise!” says Demi Moore, 53. “No matter how late a night it is, when I get home, I take time to clean and moisturise my face. If you focus on good skincare, your skin will be balanced, then you really won’t need a lot of make-up.”

Start by reviewing your cleansing routine; it could be worth switching to an oil or balm-based cleanser – they don’t strip the skin of its moisture as they take away your make-up and the grime of the day. You might need swap to a serum with more anti-ageing properties, and try a moisturiser that acts as a non-surgical face lift, really hydrating the skin and giving a plumper, fuller complexion. Consider adding an oil to your favourite moisturiser for an extra boost, too.

Thanks to years of sun exposure – no matter how diligent you’ve been about sunscreen – chances are you have some pigmentation. Now’s the time to research and maybe try laser treatments, which heal skin quicker than any miracle cream.


The formula of your make-up – not just the shades – needs to be considered as you reach your 50s. A cushion foundation is great for giving the appearance of flawless skin but isn’t too heavy to sink into wrinkles. It’s also important to focus on your eyebrows – if they’ve thinned and feathered, fill them in. “Filling in your brows wipes 10 years off your face,” says Anastasia Soare, Jennifer Lopez’s brow guru and founder of Anastasia Beverly Hills. Any wrinkled skin around your eyes will need a concealer that’s full coverage and creamy.

Your blusher needs a rethink, too. “As you grow older, because skin sags the smile method for blush doesn’t work so well,” says Too Faced make-up trainer Patricia Cuesta. “Instead, keep your face relaxed and apply the blush from the top of the ear, then down along the cheekbone for a more lifted yet defined look.” Make sure you add colour to your face with a blush that’s similar in tone to your lippy – opt for a creamy formula that won’t emphasize any fine lines.

Tricks used by the likes of the Kardashians should be part of your beauty armour. “You can never be too old to contour,” says Kendo’s Joey Acosta. “In fact, you should be using a highlighting shade that doesn’t have too much of a shimmer but that brightens up your face to give a lift. When you’re using a powder formula make sure it’s one that’s got a slight creamy texture to it.”

For your mouth, opt for colours that are a natural pink or peachy shade as they will make your lips look fuller – or try mixing in peppermint oil like Mariah Carey, 46, does in her lipglosses for a fuller pout.


It’s all about banishing dullness, lifting and firming when it comes to treatments in your 50s.

Life Infusion Ritual Dh1,260 (90mins), Talise Ottoman Spa

What makes this facial unique is that it’s harnessed the science of skin age biomarkers, coupled with targeted massage techniques that create an intensive facial that ensures younger-looking skin after just one treatment.

Perpetual Youth by La Vallée Dh780 (75mins), B/Attitude Spa

This anti-ageing facial is perfect for mature, dull skin. Encompassing everything you need in a total anti-ageing package, it works deeply into the skin to aid regeneration and diminish the appearance of sagging and wrinkles.


Sunday Riley Juno Hydroactive Celluliar Face Oil Dh370,


Clarins Super Restorative Total Eye Concentrate Dh385, Paris Gallery


Marc Jacobs Beauty Velvet Noir Mascara Dh145, Sephora


Kiehl’s Powerful Strength Line Reducing Concentrate Dh280


Sephora Wonderful Cushion Foundation in Soft Beige Dh115


Elemis Pro Collagen Marine Cream Dh576,


Clarins 50+SPF Sunscreen for Face Wrinkles Control Cream Dh160

Sonam Basantani

Sonam Basantani